Search engine marketing strategies are key for immediate results. Search Engine Marketing or SEM, has grown to be approximately an $80 billion market in 2014, and has become the largest, fastest-growing, and always changing section of the online advertising market today. This is especially remarkable given the recent economic meltdown.
The rapid growth of search is attributable primarily to two factors:
- The cost of customer acquisition
- Measurable ROI of advertising expenditures.