It’s impossible to sum up 2020 in one word, but “unpredictable” is a good place to start. Looking back to last January, very few of us could foresee a pandemic that would sweep across the globe. As a new year starts, we’re all looking ahead with hope for a return to normalcy. Travel, hospitality, and retail were a few of the hardest hit business sectors in 2020. However, even before the pandemic, retail was going through a “reset” or “transformation” which some called the retail apocalypse. The pandemic accelerated ecommerce growth and the transition as consumers turned to online shopping, with their favorite stores temporarily shuttered and then for their health and safety as they re-opened.

Published On: January 6th, 2021 / Categories: Digital Marketing /